Marketing Expert Says Cunningham’s New Ad Shows He’s Nervous
June 24, 2020
For Immediate Release
RALEIGH, NC - On Capital Tonight yesterday, marketing expert Billy Warden ripped Cal Cunningham’s first general election ad and called it “a kitchen sink approach to advertising” that shows the Cunningham campaign is “nervous.” Warren said that the ad, which has already been proven false by independent fact-checkers, “won’t connect” with voters.
“Not only has this ad been fact-checked as false, it’s just plain bad,” said NCGOP Press Secretary Tim Wigginton. “Even independent analysts can tell Cal Cunningham is nervous because he knows that North Carolinians want nothing to do with the extreme liberal agenda he would rubber-stamp for Chuck Schumer in the Senate.”
Last week, NCGOP Chairman Michael Whatley called on the Cunningham campaign to take down their false ad.
Watch the rest of Billy Warden’s comments on Cunningham’s fail of an ad HERE:
TRANSCRIPT
WARREN: I could not disagree with you more on this ad. To me, it’s a jumble. You see Cal and he’s there in his work shirt, then you’re on his uniform and I’m with it so far. To Brian’s point, that can be effective. The Lexington upbringing, the military background, then we’re into generic b-roll. The most ridiculous kind of generic b-roll. The shadowy figures, the corrupt politicians cutting backroom deals. Then we’re into another piece of generic b-roll with expensive prescription drug bottles rolling around on the table. It is just such a jumble. It’s a kitchen sink approach to advertising and to me, it speaks of a campaign that’s nervous. It doesn’t think that it has time. That wants to get it all out at the same time. I just don’t think that ad is going to connect because they’re so many different ideas rattling around.
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